Imed Zaiem

Pr. Imed Zaiem

Faculté des sciences économqiues et de gestion de Nabeul(Université de Carthage)


Page Perso :


  • Digital marketing,
  • Ability to work in a multidisciplinary team,
  • Market research,
  • Diagnosis and development of commercial and marketing strategies, data analysis,
  • Coaching and leadership.


Imed ZAIEM is professor in the Department of Management at Tunis Carthage University. He obtained a doctorate in Marketing in 1993, from Tunis Management and Economics Faculty, Tunis El Manar University. He obtained his Ph.D in management science in 2004. His research interests are in the areas of marketing research, marketing data analysis, consumer behaviour. Strategy, Tourism, ecological behaviour and Data analysis .

Since 2019, he has been the Dean of Faculty of Economics and Management of Nabeul. He is also member of laboratory ENVIE in FSEGN

He is the vice president of association of experts in management and economic and he is an expert consultant for the Ministry of Commerce and Handicrafts and higher education ministry in Tunisia.

He involved and particpated in several projects and documentary studies, both quantitative and qualitative (surveys, diagnosis, upgrade, action plans, strategy and Dashboards) for the benefit of businesses operating in the public sector and the private sector.

Main publications

1-“Doctor Resistance of Artificial Intelligence in Healthcare”, in collaboration with Asma Chaibi, International Journal of Healthcare Information Systems and Informatics (IJHISI) 17(1), 2022 |Pages: 13.
2-“The couchsurfing: a new form of sustainable tourism an exploratory study of its motivations and its effect on the satisfaction with the stay », in collaboration with Zgolli, International Journal of Culture, Tourism and Hospitality Research, Vol 12, Février 2018.
3- “Patient’s reaction after health-care service failure: qualitative study »,in collaboration with Bousnina Z., International Journal of Pharmaceutical and Healthcare Marketing, Vol. 13, 2018,
4- “Ecology and Consumer Behavior: an Attempt to Description Profile of Consumer Pre-Occupied by Ecology in Tunisian Context”,in collaboration with Mida F., International Journal of Management, Accounting and Economics (IJMAE), Vol. 5, No. 12, December, 2018, 1006-1024.
5- “The responsible behavior of tourist: The role of personnel factors and public power and effect on the choice of destination” in collaboration with Zgolli, S., Arab Economic and business journal, Decembrer 2018, 168–178.
6- “Customer-to-Customer interaction in tourism experience: moderating role of nationality”, in collaboration withZgolli, S., Arab Economic and business journal, Juin 2017, 1-13